What is a blog?

A blog is an online journal, a digital diary of sorts. It can be personal or  business related and can be in many different formats such as written, pictorial or video. Usually you prepare articles and "post" them to your blogsite.

For business purposes, a blog can be used to showcase the author's experience and qualifications in a particular area or field of knowledge. It can also be used to provide information on a particular topic from various sources. If the blog is product related, you might have articles discussing the benefits of each product and ask your viewers to comment on them. 

One of the purposes of a blog is to engage the digital community and have them discuss your ideas, services or products and refer your posts on to friends or colleagues that share the same interests. It serves as a way of getting your name, your business name and website out into the world wide web and highlighting your authority and knowledge of a particular matter.

A lot of blogsites have "guest authors" that will write a specific article on a topic that is relevant to the blogsite them and digital community subscribed to that blogsite.

If you have any questions about blogging or setting up a blogsite, please email me at enquiries@enchantedweb.com.au


Kind regards




Nichole
Enchanted Web
www.enchantedweb.com.au